Banana Republic
Presents
Eau Fraîche
Founded in 1978 in California as a travel and safari clothing store by a couple who loved traveling and collecting surplus clothing from rare places, Banana Republic's heritage has always been grounded in a shared passion for exploration.
Banana Republic customers are curious and informed, creative and instinctive, connected to the world through experiences and ideas, confident, comfortable and inspired to live everyday life with style. They enjoys the finer things in life but also seeks a greater purpose.
Banana Republic platform ---- Modern, effortless style with a touch of wit
l Designing and creating accessible luxury products
l Inspiring men and women to live everyday with style
l Offering collections defined by exquisite fabrics, characteristic details and noticeable quality
This year, Banana Republic will be introducing a special edition collection for men and women:
• Alabaster Eau Fraîche
• Black Walnut Eau Fraîche
Eau Fraîche Inspiration --- Banana Republic fashion
Inspired by the color of the new spring/summer 2010 apparel collection and the spirit and mood of the 2010 advertising campaign, Eau Fraîche for men and women are fresh, modern and easy to wear.
In order to keep the Discover collection characteristics, the shape of the bottle and the cap will remain the same.The name Eau Fraîche will be screened on the bottle.
Alabaster Eau Fraîche
Inspired by our best selling Women's Discover Collection Scent: Alabaster….EAU FRAÎCHE was designed to impart a fresh interpretation that is flirty and feminine.
The Packaging
The Bottle…
• The curvaceous feminine shape incorporates EAU FRAÎCHE screening to the Alabaster name.
• Maintains clear glass with juice slightly tinted pale peach to distinguish from the original.
The Box…
• A folding carton in a classic "new neutral" tone is accented with color and texture to communicate the Eau Fraîche scent.
The Scent
• Created to capture her soft sensuality, this fresh, fruity floral opens with sparkling top notes of juicy Clementine infused with Mara strawberry, acerola berry and
blackberry nectar.
• Heart notes of tender muguet and honeysuckle are wrapped in petally pink peony and sheer rose petals, for a soft feminine impression.
• In the dry down, creamy sandalwood and blonde woods build lasting warmth on skin, supported by soft skin musk. An invigorating blend of sparkling citrus and blonde
woods.
A blend of effervescent fruits and sheer floral.
Top Notes：clementine、strawberry、acerola berry、blackberry、mandarin
Mid Notes：muguet、pink peony、honey suckle rose、petal
Dry Notes：sandalwood、blonde wood、skin musk
Black Walnut Eau Fraîche
Inspired by our best selling Men's Discover Collection Scent: Black Walnut…EAU FRAÎCHE was designed to be a fresh interpretation that is masculine and the essence of coolness.
The Packaging
The Bottle…
• The distinct ink-well shape incorporates EAU FRAÎCHE screening to the Black Walnut name.
• Maintains clear glass with juice slightly tinted celadon green to distinguish from the original.
The Box…
• A folding carton in a classic "new neutral" tone is accented with color and texture to communicate the Eau Fraîche scent.
The Scent
• Sparkling top notes of Mediterranean rosemary, bergamot and a martini accord that imparts a refreshing kick.
• Heart notes of lavender and sage blended with a fresh water accord impart a classic masculine grooming effect. Sheer cognac exudes a contemporary glow, enhanced
by the herbal warmth of mate absolute.
• Clean musk and blonde woods sustain the impression of well-groomed freshness, while a touch of earthy patchouli keeps Bourbon Mist grounded in subtle sensuality.
An invigorating blend of sparkling citrus and blonde woods.
Top Notes：rosemary、bergamot、cardemon、neroli 、martini accord
Mid Notes：lavender、sage、sheer cognac、mate absolute、water accord
Dry Notes：patchouli、blonde wood、clean musk
Range
Alabaster Eau Fraîche Edition 2010 EDT for Women Natural Spray 50ml HK$458
Black Walnut Eau Fraîche Edition 2010 EDT for Men Natural Spray 50ml HK$438
Available Date
May 2010
Banana Republic Fragrance Counters
Lane Crawford, Time Square 2110 0107
LCX, Tsim Sha Tsui 3101 0455
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